How To Setup A Great Personal Trainer Website That Will Get You Clients

setting up a website 1

We’re going to tell you exactly how to get a personal trainer website that will draw clients to your business and make you money. We’re going to list the exact features you need your website to have, show you some examples of personal trainer websites set up right and others that aren’t, and list some quality but affordable website providers you can use…


All self-employed personal trainers, in our opinion, should have their own website to help them promote their business and get clients. Even if you work full time for a fitness club or company, you can always personal train part time or use a website as an online CV for now. You never know when your circumstances might change, so it’s best to have one from the get go.

If you’re serious about using a website to grow your personal training business, you should hire a developer or an agency to set one up properly. Prices vary, but for the investment, you’ll acquire a valuable long-term business asset which, if properly used, will be one of the cornerstones of your success and pay for itself many times over.


Personal trainer website requirements:

These are the things you need to insist upon if you pay someone to set you up with a personal trainer website:

“I want fully responsive Web design” – This means your website will be fully usable on mobile devices like tablets and smartphones in addition to laptop and desktop computers. Responsive websites adjust their appearance based on what size display people are looking at them through.

“I want internal search engine optimization” – You could have the best website of any personal trainer in Britain and it won’t do you any good if no one can find it. Internal search engine optimization (SEO) will give your website a better chance of getting discovered by people searching for personal trainers on Google.

“I want local search engine optimization with a Google Places listing and citations” – In addition to the internal search engine optimization, local SEO and a Google Places listing will create a link to your business that has a chance to show up on the front page of Google search results for personal trainers in your local area. Very important for getting local clients.

“I want social media setup and integration with my website” – More small businesses are getting customers through social media than ever before, and yours can to. Setup pages for your business on the big social media websites and link to them from your website. Add buttons to your pages that make it quick and easy for visitors to share your website with their own audiences on their personal social media accounts.

“I want a blog” – Don’t just have a website with a few static pages. By publishing articles and videos about you and your training services to a blog on your website, you can engage with your audience and show off your knowledge and training methods. It helps create an image of expertise and professionalism.

“I want a WordPress content management system” – WordPress is a type of software called a content management system that is built into a website but is invisible to users. Its purpose is to allow a website’s owners to publish and edit content on a website without any technical knowledge. WordPress is generally the best content management system for small-to-medium-sized businesses and is very easy to use. Once you get the hang of it you won’t need to pay anyone else to manage your website for you after it’s built.

If any developer or agency you’re in discussions with about a personal trainer website says any of these things are not right for you or are not possible for some reason, walk away. Any competent website provider in the UK will be able to deliver these things.


Examples of good personal trainer websites:

salecca – Taken 24/09/14

This website, owned by a former student of ours, is a very good example of a personal trainer website. It’s appearance and layout strikes a perfect balance between giving users immediate access to what they want and promoting the business and its services.

That data entry form is visible on all pages of the website and attention grabbing in its bright purple box. Having a data capture point like this is good practice and enables people to get in touch with you as well as the option to call or email you. Once a user has submitted their contact details, you have successfully started a customer base that you can sell to.

The owners of this particular website have chosen not to display a price list anywhere on the site. This is optional and some people will want to publish prices but on this site they are forcing users to establish contact with them in order to get a quote. The Feefo button on the right displays client reviews and does it in a popup window so users don’t leave the website to read them.

The videos adorning the right sidebar allow the company to tell users about different aspects of their services without needing to display extra text on the page, allowing the text area in the centre to be devoted entirely to talking about the company’s mission statement and why they’re unique.

The interactive Google map at the bottom shows people exactly where the company is located, and acts as a local identifier that will increase the likelihood of Google placing the website high in local search results, increasing the flow of visitors and potential customers to the website.

Notice also the way that buttons and links to social networks are displayed prominently at the top and bottom of the website next to their phone number. This website is not just advertising a company and its services, it’s passively building a long-term audience for that company.

There is a blog which seems to get updated regularly with interesting and original content. The website is setup in WordPress and is fully mobile responsive.

sanyufitness – Taken 24/09/14

This is a good example of a personal trainer website that puts an emphasis on the brand identity and conveys the owner’s personal training philosophy.

While it doesn’t have as many features as the Salecca site, it has a very sleek looking design and some beautiful imagery that draw people in and make them want to explore further.

This website is also setup with WordPress, has a blog, is fully mobile responsive, and displays contact details and social integration buttons clearly on every page.


Examples of bad personal trainer websites:

1 – Taken 24/09/14

The first issue with this site is that its name sounds quite silly and unrelated to personal training.

The website is not truly mobile responsive, one has to click a link at the bottom to activate the mobile version of their site, which is bad practice and usually doesn’t work because mobile users tend to abandon a site immediately if they can’t view it clearly upon first arrival.

The images on their site are small and not particularly good. The text is unnecessarily small and the headings are written in a scruffy font that could make it difficult to read for some. The social interaction icons are barely noticeable, as are many of the calls-to-action that are supposed to be getting users to book or inquire.

They also use some kind of token system for how clients pay for their training. Users of the website buy tokens with money, and trade tokens for hours of training. It just adds a layer of complexity to something which any business should be making as easy as possible for its customers to do – part with their money.

1 – Taken 24/09/14

Very little effort appears to have gone into the design of this rather gloomy personal trainer website.

There is a reason why most websites have designs consisting of mainly lighter colours. If a site is going to have a dark background, it should make up a small part of the site and not become a main focal point like this one. Alternatively using lighter colours is much better practice and easier on the eye.

There is no social media integration anywhere on the website, nor is there a blog, and nor is there anything that tells people about the individual or individuals behind this business.

The links along the left side are barely discernible against the white graphics behind them. The website is not mobile responsive.


Recommended Providers:

The London based Web design company that built Salecca are called CodaStar. They have a very client oriented development process; they’ll provide you with a document with just four questions to fill out that will give them a very good idea of what you require. But still remember to tell them you want all the things we’ve listed in the requirements section above.

If you’re on a budget and want a provider that’s less expensive but will still provide a quality solution, you should check out Discovery partner Click Miners, the Surrey and London based Web agency that built Sanyu Fitness.

If you want a provider that will devise an entire digital marketing strategy for you as well as build you a website, you can invest a bit more and go with Hidden Pixel, a digital agency based in Bedfordshire.

Remember, all good website providers will give you a free quote, so there’s no reason why you can shop around and talk to several different agencies before deciding who to trust to build your personal trainer website.

Remember also that the agency you choose don’t have to be based in your area. The work is all done on the Internet, so you can be based anywhere in the UK or internationally and still hire a quality provider.


Thanks for reading. If you have any questions, post them in the comments section and we’ll be happy to help. If you found our article helpful, please help us reach others by sharing it on social media using the buttons below:


  1. Chuka says


    Thank you for this article. It’s very useful.
    If money is no issue, can you advise if you would recommend Codastar or Hidden Pixel as the company to design the website? I understand the latter creates a digital marketing strategy however purely on the basis of web design whick would you recommend out of the two?

    Thank you

  2. says

    Great write-up and definitely something anyone looking to become a personal trainer should read. I wrote a couple of posts about personal training myself and can tell you from experience that being a PT is not the easiest job but definitely one of the most rewarding ones!

  3. Chris says

    Agree with everything except the wordpress statement – Yes it is widley used but it is not the only suitable solution nor is it the best ..and by far not the easiest system to use (requires form filling to edit content not simple drag and drop).

    There are a select number of amazing other new technologies now that offer drag and drop editing solutions with a zero learning curve – which will allow any non-techy PTs to edit their website in seconds.

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