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How To Setup A Great Personal Trainer Website That Will Get You Clients

29-09-2014

We're going to tell you exactly how to get a personal trainer website that will draw clients to your business and make you money. We're going to list the exact features you need your website to have, show you some examples of personal trainer websites set up right and others that aren't, and list some quality but affordable website providers you can use...

All self-employed personal trainers, in our opinion, should have their own website to help them promote their business and get clients. Even if you work full time for a fitness club or company, you can always personal train part time or use a website as an online CV for now. You never know when your circumstances might change, so it’s best to have one from the get-go.

If you’re serious about using a website to grow your personal training business, you should hire a developer or an agency to set one up properly. Prices vary, but for the investment, you’ll acquire a valuable long-term business asset which, if properly used, will be one of the cornerstones of your success and pay for itself many times over.


Personal trainer website requirements

These are the things you need to insist upon if you pay someone to set you up with a personal trainer website:

“I want fully responsive Web design” - This means your website will be fully usable on mobile devices like tablets and smartphones in addition to laptop and desktop computers. Responsive websites adjust their appearance based on what size display people are looking at them through.

“I want internal search engine optimization” - You could have the best website of any personal trainer in Britain and it won’t do you any good if no one can find it. Internal search engine optimization (SEO) will give your website a better chance of getting discovered by people searching for personal trainers on Google.

“I want local search engine optimization with a Google Places listing and citations” - In addition to the internal search engine optimization, local SEO and a Google Places listing will create a link to your business that has a chance to show up on the front page of Google search results for personal trainers in your local area. Very important for getting local clients.

“I want social media setup and integration with my website” - More small businesses are getting customers through social media than ever before, and yours can to. Setup pages for your business on the big social media websites and link to them from your website. Add buttons to your pages that make it quick and easy for visitors to share your website with their own audiences on their personal social media accounts.

“I want a blog” - Don’t just have a website with a few static pages. By publishing articles and videos about you and your training services to a blog on your website, you can engage with your audience and show off your knowledge and training methods. It helps create an image of expertise and professionalism.

“I want a WordPress content management system” - WordPress is a type of software called a content management system that is built into a website but is invisible to users. Its purpose is to allow a website’s owners to publish and edit content on a website without any technical knowledge. WordPress is generally the best content management system for small-to-medium-sized businesses and is very easy to use. Once you get the hang of it you won’t need to pay anyone else to manage your website for you after it’s built.

If any developer or agency you’re in discussions with about a personal trainer website says any of these things are not right for you or are not possible for some reason, walk away. Any competent website provider in the UK will be able to deliver these things.

Examples of good personal trainer websites:

www.salecca.co.uk

This website, owned by a former student of ours, is a very good example of a personal trainer website. It’s appearance and layout strikes a perfect balance between giving users immediate access to what they want and promoting the business and its services.

That data entry form is visible on all pages of the website and attention-grabbing in its bright purple box. Having a data capture point like this is good practice and enables people to get in touch with you as well as the option to call or email you. Once a user has submitted their contact details, you have successfully started a customer base that you can sell to.

The owners of this particular website have chosen not to display a price list anywhere on the site. This is optional and some people will want to publish prices but on this site, they are forcing users to establish contact with them in order to get a quote. The Feefo button on the right displays client reviews and does it in a popup window so users don’t leave the website to read them.

The videos adorning the right sidebar allow the company to tell users about different aspects of their services without needing to display extra text on the page, allowing the text area in the center to be devoted entirely to talking about the company’s mission statement and why they’re unique.

The interactive Google map at the bottom shows people exactly where the company is located and acts as a local identifier that will increase the likelihood of Google placing the website high in local search results, increasing the flow of visitors and potential customers to the website.

Notice also the way that buttons and links to social networks are displayed prominently at the top and bottom of the website next to their phone number. This website is not just advertising a company and its services, it’s passively building a long-term audience for that company.

There is a blog which seems to get updated regularly with interesting and original content. The website is setup in WordPress and is fully mobile responsive.

sanyufitness.com 

his is a good example of a personal trainer website that puts an emphasis on the brand identity and conveys the owner’s personal training philosophy.

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