How to Set Up a Personal Trainer Website
When people are researching personal trainers, often one of the first things they’ll do will be to do a search online for personal trainers near them. So make sure you’ve got a little corner of the internet to call your own, so you can showcase your strengths as a PT and make yourself irresistible to prospective clients! In this guide, we’ll take you through how easy it can be to design and build your own personal trainer website to win clients and build your reputation.
Things you need to know when you’re setting up your personal trainer website
1. You don’t need to spend a fortune on a website design
There are countless apps and tools that will guide you through the process of creating your own website. Wix, Squarespace and Wordpress are all simple to use with pre-made templates that you can edit to customise your site. We recommend trying out a guided template creation before parting with any cash for a swanky website design. With the explosion of social media in recent years, a website is only one piece of the puzzle and you don’t need an all-singing, all dancing site. Clarity and simplicity are key.
2. You will need to pay to register a domain name, and for hosting
You can register domain names from as little as 99p. You’ll then need to buy hosting, which is what makes your site visible on the web. This is usually an annual or monthly fee and is usually very affordable. You can usually buy hosting and the domain name from the same provider.
3. SEO is vital
You could have the best website of any personal trainer in Britain and it won’t do you any good if no one can find it. Search engine optimisation (SEO) will give your website a better chance of getting discovered by people searching for personal trainers on Google. Lots of site builders like Wix, Squarespace and Wordpress have inbuilt tools for optimising your site for SEO, so the right people can find you.
Make sure you’ve set up Google My Business. Your Business Profile appears when people search your business or similar businesses on Maps or Google Search, so it’s worth optimising this to ensure people find you.
4. Test your website on both desktop and mobile
As most people create their websites on a desktop, it can be all-to-easy to forget to test how it looks on mobile, which is how most people will be viewing it. Wix and Squarespace both offer mobile previews of your site and ensure the design will be responsive – i.e fully usable on mobile devices like tablets and smartphones in addition to laptop and desktop computers. Responsive websites adjust their appearance based on what size display people are looking at them through.
5. Include a blog
Showcase your personality! So much of being a personal trainer is about human connection, so by including a space where you can write freely will allow you to express yourself and make an impression on the people who visit your site. This will also give you a space to create content around fitness, which is great for building your site’s SEO.
6. Consider using video
Video is fast becoming the most popular medium for people to consume content online, and it also means that prospective clients can get an even better feel for your personality and training style. Again, you don’t need to pay a fortune for someone to produce video content. All you need is a smartphone and basic editing software. Try creating a short introduction video as a starting point. Our tip? Prioritise sound quality: it’ll vastly help the overall impression of the video. You can easily upload video to Youtube and embed it into your site.
7. Set up Google Analytics
This will be super easy to set up within your chosen website builder. All you’ll need is a Google account. Google Analytics allows you to track your site stats: from how many people are visiting, where they’re coming from, where in the world they are and even what device they’re viewing your site on. It’s fascinating – and even addictive! – to monitor the stats and will help you stay motivated to keep your site updated.
8. Promote your website
As a starting point, make sure your social channels match the look and feel of your website, and contain the URL in the bios. See our full guide on how to promote yourself as a PT through social media.
EXAMPLES OF GOOD PERSONAL TRAINER WEBSITES
How To Setup A Great Personal Trainer Website That Will Get You Clients
This website, owned by a former student of ours, is a very good example of a personal trainer website. Its appearance and layout strikes a perfect balance between giving users immediate access to what they want and promoting the business and its services.
That data entry form is visible on all pages of the website and attention-grabbing in its bright purple box. Having a data capture point like this is good practice and enables people to get in touch with you as well as the option to call or email you. Once a user has submitted their contact details, you have successfully started a customer base that you can sell to.
The owners of this particular website have chosen not to display a price list anywhere on the site. This is optional and some people will want to publish prices but on this site, they are forcing users to establish contact with them in order to get a quote. The Feefo button on the right displays client reviews and does it in a popup window so users don’t leave the website to read them.
The videos adorning the right sidebar allow the company to tell users about different aspects of their services without needing to display extra text on the page, allowing the text area in the centre to be devoted entirely to talking about the company’s mission statement and why they’re unique.
The interactive Google map at the bottom shows people exactly where the company is located and acts as a local identifier that will increase the likelihood of Google placing the website high in local search results, increasing the flow of visitors and potential customers to the website.
Notice also the way that buttons and links to social networks are displayed prominently at the top and bottom of the website next to their phone number. This website is not just advertising a company and its services, it’s passively building a long-term audience for that company.
There is a blog which seems to get updated regularly with interesting and original content. The website is set up in WordPress and is fully mobile responsive.
This is a good example of a personal trainer website that puts an emphasis on the brand identity and conveys the owner’s personal training philosophy.
QUICK FIRE SUMMARY
- You don’t need to spend a fortune on a website design
- You will need to pay to register a domain name, and for hosting.
- SEO is vital
- Test your website on both desktop and mobile
- Include a blog
- Consider using video
- Set up Google Analytics
- Promote your website